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meet our team

Click here for our YouTube channel to learn more about #PromotionalElements   

- Owner

Hey, this is Mike Seifried, one of the co-founders of Promotional Elements. When I am not touring around the region on my road bike, you can find me hard at work keeping the team focused on their tasks... Well that is the goal anyways... Haha...

Steve and I created the vision of this company while we were out for a run in 1998 as we wanted to combine both of our skill sets, talents and experiences to create a multi-dimensional promotional company.  My knolwedge and experience with past organizations like Gillette, Colgate Palmolive and Bristol Myers has been very beneficial to building our business together.  Here we are today, still going strong and it has been a great adventure and challenge. Our team members are definitely "people" people and we love assisting our customers with their programs and special projects.

- Owner

Mike Seifried and I started Promotional Elements in 1998 with a vision that business can be fun, challenging and rewarding. After 15 years it is still fun, it’s most definitely challenging and it’s also very rewarding knowing how much we contribute to our clients, staff, suppliers and community in many positive ways.

I began my career in University selling a lot of beer steins to students. 30 years later we still enjoy working on the simple projects with quick turn-around times but we also pride ourselves on partnering with our clients to create large scale international campaigns.

We love a challenge and we welcome the opportunity to prove ourselves to you and earn your business. 

- Manager Operations, Program Specialist

I am a Jane of all trades, like Jack of all trades but the female version….

I have been lucky enough to have been a part of all aspects of the promotion and distribution industry during my 21+ years in the business.

Each year brings more new and exciting products as well as welcomed challenges. I pride myself in going the extra mile to ensure quality service to all of our customers.

The team that I have been fortunate enough to work with at Promotional Elements makes all of this an exciting adventure from year to year.

I welcome new customers, new challenges, new partnerships and a great new future.


- Customer Service

I am the Electronic Customer Service Queen of Promotional Elements…..

I specialize in ensuring our client’s needs are met and surpassed.  Having been in this industry since 1999, I have a very extensive knowledge of the products and services you are looking for.

I also know the type of customer service you expect and deserve because for 20 years, in my other life, I worked as a buyer of marketing and promotional materials.  I have been in your shoes so let’s take the next step together


- Senior Business Consultant

Whether you’re looking to promote your brand, enhance a relationship, or reward employees, I will bring your brand alive with promotional merchandise…

I’ve had the pleasure of working in the promotional products industry for over 12 years, bringing experience in all aspects of promotional marketing solutions. The most enjoyable part of my day is having the ability to build long-term relationships with my clients based on a mix of service, creativity, value and commitment.

Do you want creative branded merchandise ideas to help promote your brand? Do you need advice on the current trends or simply need a fresh perspective, I do this and more!


- Senior Business Consultant

I may be the happiest member of the Promotional Elements team! I’m always happy and positive because I have great clients and a great support team to help with the ever changing requirements of our marketplace. It also doesn’t hurt that I have freshly baked goods and lots of chocolates with me constantly.

My focus is to make sure our clients have the best possible options while keeping in mind the values of my clients, the events, and the recipients of the gifts/incentives/promotional items. I work collaboratively with our clients and our trusted vendors, to ensure that the right choices are presented and selected. While professionalism and a “CAN DO” attitude are always paramount in what we do, I always have a lot of fun with my clients. It’s for these reasons why many of them have become strong advocates for me and my team, as well as being great friends.

It’s a new day and the possibilities are endless. Let’s get started!


- Senior Business Consultant

My name is Mark and I have a really kool day job! Being blessed with an “Out of the Box” mindset, my success is taking my Client’s visions and brand to a totally new level.

My unique expertise allows me to see, create and develop a powerful end result exceeding my client’s expectations. Pay attention, listen, and be detailed to the smallest thing has always been my s trength and the key to my success. As a Ski /Snowboard Instructor-Race Coach, performance, speed and detail to accuracy allows very positive results.

People don’t buy for logical reasons, they buy for emotional reasons. Allow me to create your next vision!

- Senior Business Consultant

Greetings and Salutations!  I am a second generation promotional product industry enthusiast, so in a way I was born for this role.  A graduate of the McMaster University Michael G. DeGroote School of Business, my passions are creative marketing and consumer behaviour.  What makes people tick?  How can we help you do something better to achieve the results you are working for?  When I am not driving the marketing efforts of Promotional Elements or racing around for my client partners, you can typically find me at a local short track speedway taking in a stock car race as part of the broadcast crew.

- Customer Service

Have you ever wondered what happens to an order behind the scenes? Well I'm the composer of all that action.  Building and maintaining client relationships is important to me and I take pride in everything I do.

I team up with our business consultants to source the best products in the industry. I will then process your orders and liaise with our suppliers to ensure we meet your deadlines.  I will do all of this for you.


- Purchasing, Product Development

An experienced veteran of the promotions industry, Tish as she is known in the office, is a fantastic resource for assistance with sourcing product and developing new ideas for our client programs.  Working in partnership with the Business Consultants and Customer Service, Tish lends her expertise to whatever project may need it.


- In-House Embroidery in Kitchener-Waterloo

Margo and Em makeup our dedicated decoration duo, specialzing in the art of the sewn logo.  Working at such lightning speeds we've yet to capture them on film, not unlike the flashing sewing needles of their embroidery machine.

In addition to managing the embroidery needs of Promotional Elements, Threadz is open to helping with your decoration business too.  Just ask!


- Warehouse Manager

What's that Boxy?  Which way did she go?  When we asked Nancy for a photo for the website she suddenly disappeared among the supremely organized shelves.  Like a sort of shipping Ninja, one moment you'll be without a package and then BOOM!  there it is, at your desk, ready for your event.  Thank you Nancy, where ever you are...

- Controller

I'm the Controller for Promotional Elements...yes, THAT girl, the one who keeps everyone grounded in reality…

Once I get these other characters back in line I promise I'll have time to write a better bio.