Fersten Worldwide Announces License Agreement with Fila Luxembourg S.a.r.l. for Golf and Corporate Sales
Champlain NY, January 26th, 2009 - Fersten Worldwide (FW) announced today that it has entered into a license agreement with Fila Luxembourg S.a.r.l., owner of the global brand FilaR, under which it will manufacture and sell apparel and headwear products for the golf and the corporate promotional sales channels in the United States and Canada. FW will execute all Fila branded apparel and headwear design, manufacturing, distribution and marketing for the United States and Canada. Unlike other major apparel brand companies in the corporate promotional sales industry, FW will have FilaR branded inventory available all year so that the performance wear styles will be readily available to customers for immediate fulfillment.
FW is booking orders for Fila Golf products for delivery in Spring 2009 to the green grass market. FW's Fila Golf line will be introduced at all national and regional corporate promotional products trade shows throughout 2009. This arrangement provides Fila with the opportunity to further expand into the golf and corporate markets and increase the brand's North American presence.
Recognized as part of the industry's top Corporate Wear and Headwear supplier by Corporate Logo Magazine in 2006, 2007 & 2008, FW began as a headwear supplier to the corporate promotional market and introduced apparel into its product line more than eight years ago and has seen substantial growth ever since. FW has also aggressively grown its in-house decoration department offering customers value added services and quality products. As a full service supplier, FW offers innovative customization options including 3D embroidery, pewter emblems, and overseas custom programs.
Fila has a long and distinguished heritage in sport and the brand is currently endorsed by elite athletes around the world such as, the LPGA Tour's Hee Won Han, the WTA Tour's Svetlana Kuznetsova and Agnes Szavay, Olympic skiing legend Alberto Tomba, the ATP Tour's Marin Cilic and Dmitry Tursunov. Fila is also the sponsor of the Sony Ericsson Open, Indian Wells Tennis Open, the Campbell's Hall of Fame Tennis Championships and the Italian Ski Federation and has a footwear licensing relationship with the Championships at Wimbledon.
"FW's strong industry commitment, solid customer base, extensive supply chain, three North American distribution centers, and unparalleled customer service made us an attractive licensee for Fila", says Mitchell Fersten, President of Fersten Worldwide.
About Fersten Worldwide
FW is the leading full service supplier of decorated Apparel, Headwear and Accessories to the promotional products and golf industries across North America. With over 350 Apparel and Headwear styles available for customization, customers can decorate any style with a multitude of in house and overseas decoration options, including Embroidery, Pewter, Rubber, High Frequency and Liquid Metal. The delivery of superior quality products and value added services is guaranteed. www.fersten.com
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