Promotional Elements: Mike Seifried & Steve Whigham

Objective: To increase new prospect meetings from 22% to at least 40% and to develop at least 60% new clients from these meetings compared to only 45% previously.

Strategy & Execution: Prior to phoning the prospect, they were sent a stainless steel coffee mug including a coffee packet, Equal, stir stick and card asking "Looking for hot ideas?". In the initial meeting the prospect was given a memo clip and Promotional Elements' unique catalogue and the client's needs were discussed. The following day the prospect was a sent a card and a clock thanking them for their time.

Results: Successfully arranged meetings with 89% of telephone cold calls. Subsequently 89% of the prospects became active accounts.

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