Promotional Elements: Steve Whigham, Mike Seifried, Wendy Campbell & Jane Massicotte

Objective: To recognize and award the client's team members for outstanding performance in achieving the J.D. Power Gold Award for Outstanding Quality.

Strategy & Execution: Over 2,700 Team Members received custom-made leather jackets. They were individually sized and could select from three different jacket styles. They could also choose between cow hide and lamb skin material, in either black or brown. The jackets were personalized and gift wrapped in gold award fashion.

Results: Team members were appreciative of the number of styles and options to select from, to address their individaul tastes. They were also thrilled to be individually sized, and where required, custom tailored to ensure a perfect fit.

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