Promotional Elements: Jon Beauchesne, Steve Whigham & Mike Seifried

Objective: To motivate and provide an incentive to the client's customers to buy more... specifically to increase case sales by 17%.

Strategy & Execution: A trade show launched client's "It's a Jungle Out There" contest. Magnets, t-shirts and custom-made jungle shirts were used to promote the event. A scratch and win contest followed that gave the client's customers the opportunity to win prizes based on the size and type of their purchases. These prizes included binoculars, cameras, Safari watches with a Grand Prize being a night out to the Lion King Musical.

Results: The client was pleased with the success of the promotion. They surpassed their goal of 17% and achieved a 27% increase in case sales.

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